Kellogg Company Interns Embrace Entrepreneurship | Company
BATTLE CREEK, Mich., Aug.3, 2021 / PRNewswire / – Innovation ignites Kellogg Company’s vision and purpose: it connects its past, present and future. The company was founded on a great idea and it is creating the future with great ideas in support of the deployment strategy for the growth of the business. This summer, Kellogg interns were challenged to embrace their entrepreneurial spirit for the 2021 Intern Innovation Challenge, held in partnership with 1894 capital, Kellogg’s venture capital fund.
For seven weeks, Kellogg interns worked in three groups to develop a new product presentation for one of the three participating Kellogg’s 1894 investment companies, Kuli Kuli, Siren Snacks or Taali Foods. Each company’s respective group studied their business and presented them with an idea that could potentially be commercialized. Interns were challenged to be creative, to work together to understand the business, the competitive landscape and the consumer, while maintaining the brand identity. Each week, they met with a Kellogg mentor to guide them, provide feedback and make sure they were on the right track.
“115 years after our founding, the spirit of innovation and entrepreneurship of WK Kellogg continues today and we know that innovation must be the basis of our functioning in all functions and at all levels of the company. organization, ”said Simon Burton, co-founder of 1894. director. “And in just seven weeks, interns have proven that when collaboration, a shared passion and a commitment to success come together, innovative ideas are limitless.”
Kellogg is creating its future with big ideas and expanding its innovative landscape in a variety of ways in support of its deployment strategy for growth. From the Innovation Suite – including the world-class Center for Sensory and Consumer Discovery and the Kellogg Center for Culinary Innovation – to the opening of the state-of-the-art Menuvation Center at the Chicago Hatchery, of which Kellogg is the A founding member, the ability to grow with agility and think like a start-up is more important than ever, especially as the food industry evolves to meet the ever-changing demands and needs of consumers.
“The first-hand experience that interns gain from working with these entrepreneurs will certainly equip them with invaluable skills that will help them be successful throughout their careers, no matter what path they choose,” added Burton. “The enthusiasm and creativity shown by the interns was inspiring, and while we may not yet be able to share any of the 2021 innovations, if and when one hits the market, we will be sure to highlight the journey of product innovation. “
Each year the Intern Innovation Challenge focuses on a different area of the business and over the years some of the winning innovations have been brought to market. To date, the most successful innovation is the Pop-Tart Bites, developed by the 2017 class.
Find out what the summer 2021 interns had to say about their experience at this link.
About the Kellogg Company
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not only fed, but thrived. We create better days and a place at the table for everyone with our trusted food brands. Our favorite brands include Pringles®, Cheez-It®, Special K®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Fermes® and more. Net sales in 2020 were around $ 13.8 billion, mostly made up of snacks and ready-made meals like cereals, frozen foods and noodles. As part of our Kellogg’s® Better Days platform, we’re helping end hunger and we’re committed to creating better days for 3 billion people by the end of 2030. Visit www.KelloggCompany.com or www.OpenforBreakfast. com.
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SOURCE Kellogg Company
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